LatestGoals
Goals and custom events: five things to track
The five events worth tracking on a SaaS: signup, activation, pricing intent, checkout started and payment. One line each, then a funnel by traffic source.
Sam 5 min read
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Blog
Guides to traffic that turns into revenue
Practical guides on attribution, AI search traffic, goals and the numbers founders should watch. Each one is checked against what the product actually does.
Privacy
Count visitors without a cookie banner
You can count visitors, sessions and sources without a consent banner. What the script sends, what is kept, and the two ways to tell visitors apart.
5 min read
Revenue
Revenue attribution: which traffic actually pays
A source with half your visitors can bring a tenth of your revenue. How to connect payments to visits and read revenue per visitor by source.
6 min read
Ai traffic
How to track traffic from ChatGPT and other AIs
AI assistants send real visitors, but most analytics tools file them under "direct". Here is how to see them by name and what they are worth.
5 min read
Deliverability
Email list hygiene: how to keep a clean list
Bounces, complaints and unsubscribes decide your sender reputation. What to remove, when, and the numbers providers watch.
5 min read
Writing
How to write email subject lines that get opened
The subject line decides whether the rest of your email is read. A method that works, with before-and-after examples.
4 min read
Amazon SES
How to get out of the Amazon SES sandbox
Every new SES account starts in a sandbox. The limits, the request to send, what to write in it, and what to do if AWS says no.
4 min read
Deliverability
SPF, DKIM and DMARC explained in plain English
Three DNS records decide whether your email is trusted. What each one does, how to set them up, and what breaks them.
5 min read
See which of your traffic actually pays
Add one line of script, connect your payment provider, and every payment shows up next to the visit that brought it.
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