Newest guideGoals
Goals and custom events: five things to track
The five events worth tracking on a SaaS: signup, activation, pricing intent, checkout started and payment. One line each, then a funnel by traffic source.
Sam 5 min read
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Glai guides 4 guides
Guides to traffic that turns into revenue
Practical guides on attribution, AI search traffic, goals and the numbers founders should watch. Each one is checked against what the product actually does.
Privacy
Count visitors without a cookie banner
You can count visitors, sessions and sources without a consent banner. What the script sends, what is kept, and the two ways to tell visitors apart.
5 min read
Revenue
Revenue attribution: which traffic actually pays
A source with half your visitors can bring a tenth of your revenue. How to connect payments to visits and read revenue per visitor by source.
6 min read
AI traffic
How to track traffic from ChatGPT and other AIs
AI assistants send real visitors, but most analytics tools file them under "direct". Here is how to see them by name and what they are worth.
6 min read
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Revenue Payments tied to the visit that brought them.2 guidesTraffic sources Where visitors come from: search, social, referrers and campaigns.2 guidesAI traffic Visitors sent by ChatGPT, Perplexity, Claude and other assistants.1 guideGoals Signups, checkouts and the custom events that matter.1 guidePrivacy Counting visitors without cookies or a consent banner.1 guide
See which of your traffic actually pays
Add one line of script, connect your payment provider, and every payment shows up next to the visit that brought it.
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